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Billboards advertising in City of Perth (Out Of Home Advertising)
City of Perth is one of Western Australia's strongest billboard markets because it concentrates office workers, shoppers, students, event crowds and visitors across the CBD, Elizabeth Quay, Northbridge, major stations and the inner-city road network. Businesses can compare billboard locations throughout City of Perth and plan campaigns through AllMediaDesk's self-service platform, making it easier to coordinate format, timing and budget by precinct.
Today, advertisers in City of Perth can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across City of Perth.
Our self-service platform currently provides access to digital advertising screens throughout City of Perth. In addition to digital screens, conventional billboard campaigns are available with guidance from our advertising experts. Choosing the right advertising locations is one of the most important factors in the success of any outdoor advertising campaign. Whether your campaign is local or nationwide, we help you choose the locations that matter most.
To maximize exposure for your campaign, selecting billboard locations with the highest traffic is often the best strategy.
The following digital billboard locations currently provide some of the highest audience reach through AllMediaDesk:
One of the key strengths of outdoor advertising in City of Perth is its ability to target different audiences through strategic location selection. Because each district has its own demographic and commercial profile, location selection can significantly improve campaign effectiveness:
| Area | Best Audience for OOH Advertising |
|---|---|
| Perth CBD on St Georges Terrace | office workers, business travellers, commuters, local professionals |
| Murray Street Mall | shoppers, students, tourists, retail visitors |
| Elizabeth Quay precinct | tourists, office workers, event visitors, commuters |
| Perth Station and Yagan Square | rail commuters, bus users, students, city workers |
| Northbridge on William Street | nightlife visitors, diners, students, tourists |
| RAC Arena precinct | event crowds, concertgoers, sports fans, city visitors |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in City of Perth based on your objectives, budget, and target audience.
Advertising costs for billboards in City of Perth can vary considerably depending on the format, the number and quality of locations selected, and the planned campaign period.
Billboard costs in City of Perth are driven by dense commuter traffic, major retail streets and strong business activity, giving advertisers premium access to office workers, shoppers, students and visitors throughout the day.
As a general guideline, businesses should expect the following monthly campaign budgets:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | €800approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | €600approx. | Request a planPlan it yourself |
