20 Tips for Your Successful
Out of Home Campaign
1. Keep It Short and Simple
Billboards give you just a few seconds to grab attention. Use 6–8 words max. Digital billboards rotate often, so clarity is king.
2. Focus on One Message
Don’t cram multiple offers or Call to Action into one design. Focus on one clear goal—a product, promotion, or brand statement.
3. Go Big with Fonts
Use large, bold fonts that are easy to read from a distance. Sans-serif fonts often work best.
4. Choose High-Contrast Colors
Make your message pop by using contrasting colors. Dark text on a light background (or vice versa) improves visibility.
5. Design for Distance
Think about how your billboard will look from 50 meters away at 60 km/h. If it's not instantly readable, rethink it.
6. Use Striking Visuals
Images should be bold and relevant, not overly detailed. Faces, logos, or products that are instantly recognizable work well.
7. Repeat Branding
Include your brand name, logo, or URL in a prominent way—repetition breeds recall.
8. Time It Right
Digital billboards allow for dayparting—showing different messages depending on the time of day. Promote breakfast in the morning, dinner at night, or tailor ads for commuting hours.
9. Location Matters
Choose billboard placements close to points of sale or where your audience is most active. With AllMediaDesk, you can easily see where digital billboards are located.
10. Go Local or Hyper-Local
Billboards allow you to really book on a local level. Mention city names, local events, or real-time info. AllMediaDesk platform easily allows you to buy specific billboards in an area, making local campaigns easy to book.
11. Use Motion Carefully
Some digital billboards allow limited animation. Use gentle movement to attract eyes—but avoid anything flashy or overly distracting.
12. A/B Test Creatives
With digital billboards, you can rotate variations of your ad. Use platforms like AllMediaDesk to test performance and refine over time.
13. Link to Online Actions
Add simple URLs or QR codes that lead directly to product pages or landing sites. Bonus tip: Use short links for ease of memory.
14. Avoid Clutter
Whitespace isn't wasted space—it helps your core message stand out. Clean, uncluttered designs are more effective.
15. Use Contextual Relevance
Align your billboard message with local context or news. Selling rain boots? Manually select days where the rain forecast is high.
16. Be Consistent Across Channels
Your billboard should reflect your brand tone and visuals seen in social media, digital, and print. Repetition builds trust.
17. Update Ads Frequently
Don’t run the same creative for months. Digital billboards and platforms like AllMediaDesk let you change messages with a few clicks—keep it fresh and timely.
18. Tell a Story (in Series)
Use multiple boards along a highway or rotating slots on a digital billboard to tell a short story—build curiosity, then reveal.
19. Monitor and Measure Performance
Digital billboard campaigns booked through AllMediaDesk offer reporting tools so you can see impressions, reach, and tweak as needed.
20. Use a Self-Service Platform Like AllMediaDesk
Booking digital billboards doesn’t have to be complicated. With AllMediaDesk, you can easily plan, launch, and manage your billboard campaign in just a few steps—no middleman, no delay.