101 Online Video Advertising - Strategies, Tactics & Tips for Success
What is Video Advertising?
Video advertising is one of the most engaging ways to connect with an audience online. While video ads are often associated with platforms like YouTube or streaming services like Netflix, they also play a significant role on premium websites.
At AllMediaDesk, we offer video ads specifically on websites, YouTube, and streaming services like Netflix or Connected TV (CTV). This allows advertisers to reach users in premium, contextually relevant environments, instead of within social media feeds
With our self-service platform, it's easy for you to book and manage these video ad campaigns.
Video Ads vs. Online Display Ads: What's the Difference?
When it comes to online advertising, you’ll typically have two main choices: video ads or display ads (the traditional banner ads you see across websites). Here's how they differ:
Display ads are usually static images, banners, or interactive elements that are shown across a website. These are more affordable and can be scaled easily. However, display ads tend to be less engaging than video ads. They’re great for driving traffic and delivering simple, direct messages, but they don’t allow for much storytelling or emotional engagement.
On the other hand, video ads are more expensive but offer a powerful medium for storytelling. They allow you to convey emotion, demonstrate your product in action, and build a deeper connection with your audience. Video is especially useful for brand-building campaigns, where the goal is to create lasting impressions and emotional connections rather than just immediate clicks.
The higher production costs and more complex campaign setup mean video ads typically cost more than traditional display ads. However, their ability to build brand awareness, increase recall, and engage viewers can make them a worthwhile investment, especially for long-term brand-building goals.
Video ads have one key advantage over display ads: the ability to tell a story.
- Emotional Connection: Video allows you to connect with viewers on an emotional level. Whether it’s through storytelling, showcasing your product in action, or evoking an emotional response, video ads are a powerful tool for building brand loyalty.
- Increased Engagement: Video is inherently more engaging than static images. Viewers are more likely to stop, watch, and remember a video ad, which can improve brand recall.
While video ads are powerful, they may not always be the right choice for every campaign. Here’s how to determine if video ads are the best fit:
Consider Your Goals
- Brand Awareness & Storytelling: Video ads are ideal if your goal is to create awareness, tell a story, or introduce a new product.
- Direct Conversions: If you're focused solely on driving immediate sales or leads, display ads might be more cost-effective.
Video ads typically require a higher budget than display ads, especially if you’re producing custom video content. If you have the budget and want to invest in long-term brand growth, video ads are an excellent choice. If you’re working with a tighter budget, display ads may offer better scalability and a faster return on investment.
At AllMediaDesk, we make it easy to run video ads on premium websites and YouTube. Our platform allows you to choose websites that match the topic of your ad, ensuring that your video ads are shown in the most relevant, high-quality environments.
On YouTube, you can reach many different users, while when placing video ads on websites, you can ensure that they are only shown to users on websites that are contextually relevant to your product or service. This helps you reach viewers who are actively interested in the type of content your brand represents.
Want to reach an even broader audience? Explore our section dedicated to streaming and CTV video ads on platforms like Netflix for a truly immersive advertising experience.
How to Start Advertising with Video
1. Set your goals
Are you focused on brand-building or performance?.
2. Choose your platform
Pick between YouTube, premium websites, or streaming services.
3. Create engaging content
Remember, video ads are about storytelling and engaging your audience.
4. Target the right audience
Use targeting to reach the right viewers.
5. Measure and optimize
Track your results and adjust your campaigns for better performance.
AllMediaDesk’s self-service platform makes it easy to choose your ad format, target the right audience, and start running your campaign within minutes.
Get started with video advertising today.Final Thoughts
Video advertising can be a powerful tool for building brand awareness and creating lasting impressions. But it’s important to know if it’s right for your specific campaign goals. If you’re looking to tell a story, engage viewers, and build your brand, video ads are a great choice. However, if your focus is on direct conversions, display ads may be more cost-effective.
Whether you choose video ads for your website, YouTube, or streaming platforms like Netflix, AllMediaDesk’s self-service platform makes it easy to get started and manage your campaigns.