How Much Does Connected TV or Streaming Advertising Cost in 2025?
AllMediaDesk as a self-service booking platform gives you easy access to buy ads on streaming services like Disney+ or Netflix as well as several CTV offers.
Understanding Connected TV and Streaming advertising costs is essential for brands aiming to expand their reach on premium streaming platforms. Whether you're interested in CTV streaming cost, CTV advertising rates, or estimating connected TV CPMs, having a clear view of pricing models can make campaign planning much easier.
What is CPM in Connected TV Advertising?
CPM (Cost Per Mille) is the most common pricing model for CTV advertising. With connected TV CPM, advertisers pay a set amount for every 1,000 impressions their ad receives on smart TVs, streaming devices, or apps like Hulu, Peacock, or YouTube TV. Whether you're running a 15-second pre-roll ad or a longer mid-roll video, each time your ad is shown, it counts toward your CPM total.
Connected TV Advertising Cost Estimates in 2025
Here’s a look at average CTV advertising prices and OTT advertising costs in 2025:
| Format | Estimated CPM (Cost per 1,000 Impressions) |
|---|---|
| CTV | $50-$80 |
| Streaming Video | $80-$100 |
These CTV advertising costs vary based on targeting precision, audience segments, and streaming service inventory. For niche audiences or premium shows, CTV CPMs may trend higher.
Comparing CTV and OTT Advertising Costs
Although often used interchangeably, CTV (Connected TV) and OTT (Over-the-Top Video) advertising can differ in pricing. While CTV advertising costs focus on ads shown on internet-connected TVs, OTT advertising costs may include ads delivered via mobile apps and desktops. Still, both typically use the CPM model and deliver high engagement rates
If you are a small business owner, you might also be interested in learning how you as a small business can advertise on CTV and streaming services.