How Much Does Mobile Advertising Cost in 2025?

Understanding mobile advertising costs is key to planning a successful in-app marketing campaign, and, opens up the opportunity to run ads not only within mobile apps but also on websites accessed via mobile devices.

Whether you're promoting a mobile app or aiming for reach on the mobile web, pricing models like CPM (Cost Per Mille) are essential to know. Below, we’ll break down mobile advertising rates by ad format and explain why CPM mobile ads are the industry standard.

What is CPM in Mobile Advertising?

CPM, or Cost Per Mille, is a pricing model where advertisers pay a fixed rate for every 1,000 impressions their ad is delivered. It’s the most widely used model in both mobile app advertising and mobile web campaigns, particularly when partnering with trusted media channels. Each time your ad is displayed on a user’s device—whether it’s a banner inside an app or a video ad before content—it counts as one impression.

Why CPM is used instead of CPC

While CPC mobile advertising (Cost Per Click) is widely used in search engine marketing or with low-quality ad networks, many premium mobile apps and mobile websites no longer support pay-per-click models. This is because CPC often shifts the risk to the publisher and doesn’t guarantee exposure.

Mobile Advertising Cost: CPM Estimates

Below are the typical CPM mobile advertising rates in 2025 based on format:

Format	Estimated CPM (Cost per 1,000 Impressions)
In-App Banner Ads	$5-$8
In-App Video Ads	$8-$10
Mobile Website Banner Ads	$5-$8
Mobile Video on Websites	$8-$10

These are general ranges, and actual pricing depends on audience targeting, ad placement, and campaign duration. Still, they serve as a strong starting point for estimating your mobile marketing cost.

App Advertising Cost by Format

When comparing mobile app advertising rates, video ads typically command a higher CPM because of their immersive nature and high engagement. In contrast, banner ads tend to be more cost-effective and are ideal for wide reach at lower budgets.

The beauty of CPM pricing is in its simplicity. For example, if you book 200,000 impressions at a $6 CPM, the total cost of your mobile ads will be $1,200. This transparency makes planning and scaling easier than performance models with unpredictable costs per click.