Cost & Rates Overview Online Video Advertising in 2025
Video advertising is one of the most effective formats in digital marketing. Moving images attract attention, tell stories and stay in people's minds - whether as video ads on the website near articles that match the topic of your product or around video content, such as in or before YouTube videos. That's why booking video ads is one of the most important media types that can be booked via the AllMediaDesk platform.
But how much budget do you actually need for a video ad campaign? The cost of video advertising depends on where and how your video is shown — and what goals you want to achieve.
What Influences Video Advertising Costs?
Video advertising is not tied to one fixed price. Instead, the cost depends on several factors:
- Is the platform currently available? (YouTube, Vimeo, Dailymotion, Websites etc.)
- Is the targeting broad or narrow?
- What is the current competition like? (seasonality, industry trends)
In practice, this means:
A video placed on a website instead of a banner is normally less expensive than an ad around video content like on YouTube. The most expensive form of video ad is placing it around video content on one of the well-know streaming services or CTV offers. If you are into that explore our ad on streaming services (like Netflix or Disney+) section.
If you are looking for tips on a cheap video campaign, please also take a look on our special article for that.
Typical Cost Models for Video Advertising
The most common form to pay for a video advertising is based on the CPM. CPM stands for Cost per Mille and defines how much you need to pay to have your video ad delivered 1.000 times. As explained above the price heavily depends on where you want your video ad to run, it normally ranges from $4 – $30 per 1,000 impressions. Some platforms also offer a Cost per View or Cost (CPV) or Cost per Click (CPC).
How Much Does YouTube Advertising Cost?
YouTube is the world's largest video platform — and one of the most popular channels for video advertising. That’s why a lot of advertisers think about YouTube mono campaigns and therefore are interested how much ads on YouTube cost.
This again also depends a little bit on the precise targeting options. We always suggest configuring the campaign using our planning tool and then seeing how much it would cost.
How Much Budget Should You Plan for YouTube Ads?
There is no minimum budget for YouTube advertising — you can start small and scale as needed, as you are buying the number of impressions.
Typical budget recommendations:
| Campaign Type | Recommended Budget |
|---|---|
| Local / Small Business | $500 – $1,000 |
| Regional Campaign | $2,000 – $5,000 |
| National Campaign | $50,000+ |