Mobile Banner Specs & Ad Sizes: Essential Guide for Mobile Advertising
When it comes to mobile advertising, understanding mobile banner specs and mobile ad sizes is crucial to create effective, scalable campaigns. With the growing importance of mobile traffic, it's essential for advertisers to use the right mobile display ad sizes that are compatible across platforms and devices.
AllMediaDesk as a platform easily allows you to book Video as well as Display ads on several well-known websites and Apps. We also offer creative services, where we produce the ad for you.
To help you get your campaign started, below, we'll explore the most commonly used mobile ad sizes, including Facebook mobile ad sizes, and how they fit into the broader landscape of mobile advertising.
Popular Mobile Ad Sizes & Types
Billboard (970x250px)
A large, high-impact format perfect for capturing attention.
Smartphone Banner (300x500 or 320x50)
Compact and optimized for mobile screens, the 320x50 mobile banner is a standard mobile banner size for app and website placements.
Leaderboard (728x90)
Typically placed at the top of pages, offering maximum visibility.
Portrait (300x1050)
A vertical format ideal for sidebars and mobile app displays.
Skyscraper (160x600)
A vertical mobile display ad size for prominent sidebar placements.
Medium Rectangle (300x250)
One of the most popular mobile banner formats, offering flexibility for both 300x250 mobile ads and 300x250 mobile banners.
20x60 (120x60px)
A smaller, versatile mobile ad size used across various platforms.
Mobile Phone Interstitial (640x1136, 750x1334, 1080x1920)
Full-screen ads that offer higher engagement and visibility, ideal for mobile interstitial ads or mobile interstitial advertising.
Mobile Ad Sizes for Different Platforms
Each platform has its own set of optimized mobile ad sizes, and for mobile app advertising, it’s essential to tailor your campaigns to the format that performs best:
- Facebook Mobile Ad Sizes: Optimized for social media apps, typically using 300x250 mobile banner or similar sizes for Facebook's mobile ads.
- Google Mobile Ad Sizes: Google offers a range of IAB standard mobile ad sizes, including 320x50 mobile ads and mobile display banner sizes for seamless integration across platforms like GDN (Google Display Network).
Choosing the Best Mobile Banner Size
When choosing the best banner size for mobile, it’s essential to focus on mobile banner specs that align with user experience and mobile screen sizes. Here are some key options:
- 320x50 Banner Size: The 320x50 banner is one of the most common mobile ad sizes, often used in apps and websites to deliver concise, impactful messaging.
- 300x250 Mobile Banner: This mobile ad size is commonly seen within content and is a popular choice for mobile display ads and mobile web banners.
- 320x100 Mobile Banner: A larger mobile banner format ideal for mobile app ads and websites, designed to provide more space for visuals and messaging.
- Large Mobile Banner: Includes various large mobile banner ads for greater visibility and engagement.
- Mobile Web Banner Size: For responsive mobile websites, the 320x50 display ad and 320x250 banner are often used.
Mobile Ad Formats & Types of Mobile Advertising
Understanding the different types of mobile ads can help you choose the right approach for your campaign. These include:
- Mobile In-Stream Video: Engaging mobile video ads that play within app content, offering high visibility and user interaction.
- Mobile Leaderboard Ad: The mobile leaderboard ad size (typically 728x90) is used for high-visibility placements at the top of mobile sites.
- Interstitial Mobile Ads: These full-screen ads appear during natural transitions in mobile apps or websites, offering maximum impact and engagement.
- Mobile Interscroller Ad: A newer ad format where content scrolls as the user interacts with the page, blending native content with ads.
Why Standardize Mobile Ad Sizes?
IAB's mobile banner sizes are essential to ensuring that mobile display ads are compatible across a range of platforms and devices. By using IAB standard mobile ad sizes, advertisers can streamline campaign execution and maximize reach. These standards help create a more consistent and efficient mobile advertising ecosystem, whether you're working with Google, Facebook, or other advertising networks.
What is the IAB?
The Interactive Advertising Bureau (IAB) is a global organization that develops industry standards, conducts research, and provides legal support for the digital advertising industry. Founded in 1996, the IAB works with advertisers, agencies, and publishers to create a more efficient and transparent digital advertising ecosystem. One of its key contributions is the development of standardized ad formats, which facilitate smoother transactions between buyers and sellers of digital ad space.
What is the IAB?
The Interactive Advertising Bureau (IAB) is a global organization that develops industry standards, conducts research, and provides legal support for the digital advertising industry. Founded in 1996, the IAB works with advertisers, agencies, and publishers to create a more efficient and transparent digital advertising ecosystem. One of its key contributions is the development of standardized ad formats, which facilitate smoother transactions between buyers and sellers of digital ad space.