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Billboards advertising in Melbourne (Out Of Home Advertising)
Melbourne is attractive for billboard advertising because it combines one of Australia's busiest CBDs with dense commuter corridors, major retail precincts, sports venues, universities, airport traffic and constant visitor movement across the inner city and suburbs. Businesses can compare billboard locations across Melbourne and plan campaigns by audience, format, timing and budget using AllMediaDesk's self-service platform.
Today, advertisers in Melbourne can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Melbourne.
AllMediaDesk gives advertisers access to book digital billboard displays across Melbourne. Traditional billboard locations can also be booked with the support of our experienced media team. A well-planned selection of billboard locations helps ensure your campaign reaches the right audience. With expert guidance, it's easy to find the right combination of locations and formats.
For advertisers looking to achieve maximum reach, billboard locations with high traffic volumes are typically the most effective option.
The following digital billboard locations currently provide some of the highest audience reach through AllMediaDesk:
The effectiveness of billboard advertising in Melbourne often depends on choosing locations that match your target audience. Understanding the characteristics of each district helps advertisers choose locations that best match their desired audience:
| District | Best Audience for OOH Advertising |
|---|---|
| Melbourne CBD | office workers, commuters, shoppers, business travellers |
| Swanston Street | students, shoppers, tram users, café patrons |
| Southern Cross Station | commuters, business travellers, regional rail passengers, office workers |
| Melbourne Airport | business travellers, tourists, airport staff, car renters |
| Docklands | office workers, event visitors, residents, business travellers |
| Melbourne Cricket Ground | football fans, event attendees, tourists, nightlife visitors |
| Chadstone Shopping Centre | affluent households, shoppers, families, retail visitors |
| University of Melbourne, Parkville | students, university staff, researchers, café visitors |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Melbourne based on your objectives, budget, and target audience.
There is no fixed price for billboard advertising in Melbourne. Campaign costs are influenced by the advertising format, location selection, and campaign length.
Billboard pricing in Melbourne varies widely with premium demand concentrated around the CBD, airport, major shopping districts and sports precincts, where very high commuter and visitor volumes support broad reach and frequent repeat exposure.
While every campaign is different, the following figures represent typical monthly budget ranges for billboard advertising:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | €121,000approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | €97,000approx. | Request a planPlan it yourself |
