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Billboards advertising in Beverly (Out Of Home Advertising)
Beverly is attractive for billboard advertising because it combines North Shore commuter traffic, a working downtown, waterfront visitor activity, and a college presence, with Route 1A, Route 128 access, and MBTA rail supporting consistent movement through the city. Businesses can compare billboard locations across Beverly and plan campaigns with AllMediaDesk's self-service platform.
Today, advertisers in Beverly can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Beverly.
Advertisers using AllMediaDesk can choose from more than digital billboard locations across Beverly. Traditional billboard locations can also be booked with the support of our experienced media team. The effectiveness of a billboard campaign largely depends on choosing the right locations. With expert guidance, it's easy to find the right combination of locations and formats.
For advertisers looking to achieve maximum reach, billboard locations with high traffic volumes are typically the most effective option.
Here are some of the most visible digital billboard locations that can currently be booked through AllMediaDesk:
By selecting the right billboard locations in Beverly, advertisers can effectively connect with different customer groups across the city. Every part of Beverly attracts different audiences, making it possible to adapt campaigns to local demographics and consumer behavior:
| District | Best Audience for OOH Advertising |
|---|---|
| Cabot Street | shoppers, diners, theatergoers, local professionals |
| Beverly Depot area | rail commuters, office workers, students, daily riders |
| Cummings Center | office workers, business visitors, commuters, service buyers |
| Montserrat College of Art area | students, faculty, young adults, arts visitors |
| Dodge Street and Route 1A corridor | commuters, shoppers, local drivers, families |
| Beverly waterfront | tourists, dining visitors, boaters, weekend visitors |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Beverly based on your objectives, budget, and target audience.
The price of a billboard campaign in Beverly is determined by factors such as the advertising format, the chosen locations, and the campaign duration.
Beverly billboard pricing reflects North Shore commuter flow, employment activity at Cummings Center, and downtown and waterfront visitation, helping brands reach both local residents and travelers moving through the Salem-area coastal market.
As a general guideline, businesses should expect the following monthly campaign budgets:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | €1,000approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | €800approx. | Request a planPlan it yourself |
