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Billboards advertising in Plessur (Out Of Home Advertising)
Plessur is an attractive billboard region because it includes Chur as the cantonal centre of Graubünden, combining city-centre shopping streets, Bahnhof traffic, commuter flows and access routes toward mountain destinations into one of the canton's busiest everyday advertising environments. Businesses can compare billboard locations across Plessur and plan campaigns by audience, format and budget through AllMediaDesk's self-service platform.
Today, advertisers in Plessur can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Plessur.
Our self-service platform currently provides access to digital advertising screens throughout Plessur. Classic billboard formats are available through our managed booking service, with expert support throughout the planning process. Selecting the most suitable billboard locations plays a key role in maximizing campaign performance. Our team is happy to recommend the most effective mix of locations for your campaign goals.
If reaching the largest possible audience is your priority, high-visibility billboard locations are usually the most effective choice.
The following digital billboard locations currently provide some of the highest audience reach through AllMediaDesk:
One of the biggest advantages of billboard advertising in Plessur is the ability to reach different audiences depending on where your advertisements are placed. Understanding the characteristics of each district helps advertisers choose locations that best match their desired audience:
| Area | Best Audience for OOH Advertising |
|---|---|
| Bahnhof Chur | rail commuters, regional visitors, workers, students |
| Bahnhofstrasse, Chur | shoppers, office workers, commuters, leisure visitors |
| Postplatz, Chur | bus users, shoppers, workers, city-centre visitors |
| Welschdörfli, Chur | nightlife visitors, diners, tourists, workers |
| Arosa Bahnhof | tourists, rail travellers, hotel guests, day visitors |
| Lenzerheide village centre | tourists, families, sports visitors, shoppers |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Plessur based on your objectives, budget, and target audience.
There is no fixed price for billboard advertising in Plessur. Campaign costs are influenced by the advertising format, location selection, and campaign length.
Plessur combines Chur's role as a cantonal transport and shopping hub with tourism-bound travel toward nearby resorts, so billboard pricing varies mainly with commuter intensity and city-centre footfall.
The estimated monthly budgets below provide a useful benchmark for planning a billboard advertising campaign:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | €1,000approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | €800approx. | Request a planPlan it yourself |
