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Billboard Advertising in Tasmania
Whether you're interested in traditional billboard advertising or digital DOOH campaigns in Tasmania, AllMediaDesk can help you identify the right locations, advertising formats, and campaign budget.
Tasmania
How to Book Billboard Advertising in Tasmania
A successful billboard campaign in Tasmania starts with choosing the appropriate formats, selecting the best advertising locations, and establishing a realistic campaign budget. Since billboard inventory is managed by different media owners, expert planning can simplify the process. Depending on how involved you would like to be in the planning process, you have the following options:
Talk To Our Experts
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Plan Your Campaign Online
Planning a digital DOOH campaign is simple with AllMediaDesk. Explore available screens, compare locations and pricing, estimate audience reach, and create your campaign in just a few minutes.
Digital Billboard Locations (DOOH) in Tasmania
Advertisers can currently access 116 available digital billboard screens across Tasmania through the AllMediaDesk platform. Screens are located in major cities, shopping destinations, transportation hubs, and other high-traffic environments.
The map below shows selected digital billboard locations currently accessible through the AllMediaDesk platform. Discover available screens across cities, retail environments, transportation hubs, and other high-visibility areas in Tasmania:
Why Advertise in Tasmania?
Tasmania offers advertisers a compact but highly visible market, with population and business activity concentrated in Greater Hobart, Launceston and Devonport. Key routes such as the Brooker Highway, Midland Highway and Bass Highway connect commuters, freight and regional travel, helping billboard campaigns build frequent, repeated exposure across the state.
The island also benefits from a strong tourism profile, with visitors moving through Hobart Airport, the Spirit of Tasmania terminal in Devonport and popular destinations including Hobart’s waterfront and Launceston. This mix of local traffic, regional movement and visitor demand makes outdoor advertising effective for brands wanting broad awareness, timely retail messaging and strong geographic relevance in Tasmania.
How Billboard Advertising Works in Tasmania?
Billboard advertising in Tasmania is usually planned around how people move between the state’s main population centres and regional corridors. Campaigns often start with Hobart, where placements can focus on commuter routes, central retail areas and approaches from surrounding suburbs, then expand to Launceston to build broader statewide reach.
From there, advertisers often add northern and north-west coverage depending on the audience. Devonport and Burnie can help extend visibility across the Bass Strait gateway and key regional catchments, while regional towns and highway links are used to connect activity between major centres. This approach helps campaigns reflect Tasmania’s spread-out population rather than relying on one city alone.
Strategy is typically shaped by whether the goal is concentrated frequency or balanced statewide presence. Some brands run a south-and-north combination across Hobart and Launceston, while others include the North West Coast or selected regional routes to capture tourism traffic, local shoppers, workers and intercity travellers moving across the island.
Typical Billboard Advertising Costs in Tasmania
Budgets for billboard campaigns in Hobart and Launceston are usually higher than in smaller cities and regional markets. However, the final campaign cost is determined by the locations selected, inventory availability, and campaign duration.
The budget ranges below provide an approximate estimate of typical campaign costs and can be used as a planning guideline:
| Billboard Type | Typical Costs | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | Approx. €6,000 | Request a media plan |
 Digital Billboard Advertising (DOOH) | Approx. €5,000 | Plan your self |
