United States (USD) 
Australia (AUD) 
Germany (EUR) 
Austria (EUR) 
Switzerland (CHF) 
Please change the country to one that uses the same currency as used in the shopping cart using the menu in the top right hand corner and re-add the items to your shopping cart.
How can we help you?
Please change the country to one that uses the same currency as used in the shopping cart using the menu in the top right hand corner and re-add the items to your shopping cart.
Billboards advertising in Santa Cruz County (Out Of Home Advertising)
Santa Cruz County is attractive for billboard advertising because it blends coastal tourism, university traffic, and everyday local commuting along Highway 1 and Highway 17, with visible commercial activity in Santa Cruz, Capitola, Watsonville, and beach-oriented visitor districts. Businesses can compare billboard locations across Santa Cruz County and plan campaigns using AllMediaDesk's self-service platform.
Today, advertisers in Santa Cruz County can choose between two main types of billboard advertising:
Traditional billboards use large printed posters that are physically installed on advertising structures throughout the city. These are the classic billboard advertisements that many people associate with outdoor advertising.
Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, display advertisements on electronic screens instead of printed posters. These screens can be found at busy roads, shopping areas, transportation hubs, retail locations, and other high-traffic venues across Santa Cruz County.
Our self-service platform currently provides access to digital advertising screens throughout Santa Cruz County. Classic billboard formats are available through our managed booking service, with expert support throughout the planning process. Selecting the most suitable billboard locations plays a key role in maximizing campaign performance. Our team is happy to recommend the most effective mix of locations for your campaign goals.
If reaching the largest possible audience is your priority, high-visibility billboard locations are usually the most effective choice.
The following digital billboard locations currently provide some of the highest audience reach through AllMediaDesk:
By selecting the right billboard locations in Santa Cruz County, advertisers can effectively connect with different customer groups across the city. Understanding the characteristics of each district helps advertisers choose locations that best match their desired audience:
| Area | Best Audience for OOH Advertising |
|---|---|
| Santa Cruz Beach Boardwalk area | tourists, family visitors, nightlife visitors |
| Downtown Santa Cruz | shoppers, students, dining visitors |
| University of California, Santa Cruz area | students, faculty, campus visitors |
| Capitola Village | tourists, shoppers, restaurant visitors |
| 41st Avenue, Capitola | retail visitors, commuters, local families |
| Downtown Watsonville | local shoppers, workers, daily drivers |
Not sure which locations are right for your campaign? Our outdoor advertising specialists are happy to help identify the best billboard locations in Santa Cruz County based on your objectives, budget, and target audience.
Advertising costs for billboards in Santa Cruz County can vary considerably depending on the format, the number and quality of locations selected, and the planned campaign period.
Billboard opportunities in Santa Cruz County are shaped by seasonal tourism, university presence, and commuter traffic over Highway 17, giving brands a mix of visitor-focused coastal placements and steady local reach in year-round commercial corridors.
As a general guideline, businesses should expect the following monthly campaign budgets:
| Advertising Format | Typical Monthly Budget | |
|---|---|---|
 Traditional Billboard Advertising (OOH) | EUR 7,000approx. | Request a plan |
 Digital Billboard Advertising (DOOH) | EUR 5,500approx. | Request a planPlan it yourself |
