Local and Targeted: Advertise on BET

Interested in running video ads on BET?
BET (Black Entertainment Television) offers advertisers a direct connection to Black culture and excellence in music, film, and television. With celebrated events like the BET Awards and original series such as “Tyler Perry’s Sistas,” the network fosters strong viewer loyalty. Advertisers can align with content that is authentic, influential, and rooted in cultural relevance. BET is where stories and brands come alive.

BET
Media Kit

BET media Kit / Ad Formats

BET supports up to 30-second video ads targeted by U.S. states or ZIP clusters through AllMediaDesk. Our creative production packages assist advertisers in crafting culturally relevant content. Booking multiple formats broadens campaign impact and connects brands with BET’s loyal audiences across regional markets.

BET Ad Prices / Cost

Advertising on BET varies in cost based on your campaign details, including targeting, ad length, and format choice. Our campaign planning platform lets you explore available options, calculate CPMs, and anticipate performance aligned with your budget. Whether you are launching a nationwide campaign or targeting local audiences, our tool offers full visibility into your BET advertising potential.

Media Kit