Learn more about us

AllMediaDesk is a global IT company in the media and advertising industry. AllMediaDesk operates a platform over which advertisers and agencies can automatically plan and book campaigns on various media providers with a click of a button. We also support media groups with technology to automate sales processes and the creation of ad breaks, allowing them to manage their advertising inventory in the best way possible.

Learn more about us

AllMediaDesk is a global IT company in the media and advertising industry. AllMediaDesk operates a platform over which advertisers and agencies can automatically plan and book campaigns on various media providers with a click of a button. We also support media groups with technology to automate sales processes and the creation of ad breaks, allowing them to manage their advertising inventory in the best way possible.

Our Vision

Building and operating the world’s leading technical platform enabling media groups, agencies and advertisers to easily and fully automate the planning, booking and scheduling process for media campaigns in all environments.

Driving Innovation / Our Company History

AllMediaDesk was founded in 2014 as a spin-off of the technology division from the saleshouse audimark.
Throughout its history, the company has developed steadily and produced numerous innovations:

audio CC to AllMediaDesk
audio CC to AllMediaDesk
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2021

Rebranding to AllMediaDesk

Our software solution has been expanded to support video and display advertising formats in addition to audio. In order to accommodate this expansion, a new name is being introduced: audio CC is now AllMediaDesk.

First Programmatic Campaign
First Programmatic Campaign
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2018

Merge of audimark and audio CC

Our classic sales house business under the brand audimark was discontinued and the audimark and audio CC teams were united. The former audimark team now takes care of the "Campaign Management & Media Planning" area at audio CC and supports customers in handling campaigns via our platform.

First Direct Response Campaign on Radio

For the e-commerce company Emma Matratzen, we implemented the first radio campaign optimized in real-time based on sales results. During the course of the campaign, our technology determined the impact of each radio spot on web traffic and sales to readjust spots so that the campaign achieved the highest impact.

Data Management Platform
Data Management Platform
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2017

First Worldwide Programmatic Radio Campaign

We broadcast the first programmatic and data-driven radio campaign on broadcast radio in Europe. Radio spots for an optician chain were broadcast in real-time based on store foot traffic data communicated from light barriers.

Innovative Data Management Platform for Online Audio

The Online Audio market faced the challenge that cookie-based targeting was largely unavailable as many listeners used devices that do not support cookies. AllMediaDesk introduced a unique Data Management Platform that did not require an identifier, making socio-demographic targeting of the entire Online Audio inventory possible for the first time.

Media Planning with AI
Media Planning with AI
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2016

Automated Scheduling Solution for Broadcast Radio

AdOptimize, our well-proven technology for Online Audio, was enabled for use as a scheduling solution for broadcast radio stations.

AI-based Planning Tool for Audio Advertising (radio & Online Audio)

With AdPerform we introduced the first media planning tool that supports the user with an artificial intelligence. Compared to manual planning, 95% of the working time could be saved with better overall campaign results achieved.

Spin-off
audio CC
Spin-off <br>audio CC
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2014

Spin-off of audio CC from audimark

audio CC is spun off from the sales house audimark to make our main focus the development of world-class ad-tech. The existing technology of audimark was transferred into audio CC.

Technical Targeting for Online Audio
Technical Targeting for Online Audio
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2012

Introduction of Technical Targeting for Online Audio

The further development of our technology made it possible for the first time to offer technical targeting for Online Audio campaigns. Each user now received his own ad break. The targeting options available include the user's location or the device used. The software automatically rebooks campaigns and fills gaps with filler spots in such a way that inventory is used to its full potential. The new function was used to implement the first regional Online Audio campaign.

Net Reach for Online Audio
Net Reach for Online Audio
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2010

Net Reach for Online Audio Campaigns

The software was extended to support the calculation of net reach for Online Audio campaigns. For this purpose, we worked together with the market research company GfK in order to combine survey data with a technical measurement.

First Ad Server for Online Audio
First Ad Server for Online Audio
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2007

First Ad Server for Online Audio

Under the brand audimark we were active as a sales house for airtime in the Online Audio sector. Under the brand we had individually developed our own ad server for Online Audio.