Based on the available data, it is known that iPhone buyers have a higher income than Android users.
By official data, it is known that the average income in Beverly Hills is significantly higher than in the rest of the US.
This increases the probability that the listener has a high income.
It is generally known from studies that users of classical music have a significantly higher income than the overall population.
Thus again the probability increases that the listener possesses a high income.
Due to the aggregation of these different characteristics it is obvious that the user has a high income. The advertising is therefore delivered to this user.
Particularly in the online audio sector, much listener consumption takes place on devices or through software in which no cookie can be placed.The ability to target without cookies enables targeting for the entire inventory, and thus a significantly larger amount of ad impressions is available for sales.
The targeting does completely work without personal data, since other data characteristics such as a user’s taste of music are used to link data points. As such, our technology fulfills all GDPR requirements and is future-proof for a world of 3rd party cookies.