AllMediaDesk provides its data partner with a specially developed technology for building a data management platform that combines a large number of data, organizes them and makes it able to connect it with users even without the use of cookies.

Example: The advertisement should be delivered to users with high incomes. The software combines the data as follows:
  • User listens via iPhone
    User listens via iPhone

    Based on the available data, it is known that iPhone buyers have a higher income than Android users.

  • User lives in Beverly Hills
    User lives in Beverly Hills

    By official data, it is known that the average income in Beverly Hills is significantly higher than in the rest of Germany.

    This increases the probability that the listener has a high income.

  • The user listens to a station with classical music.
    The user listens to a station with classical music.

    It is generally known from studies that users of classical music have a significantly higher income than the overall population.

    Thus again the probability increases that the listener possesses a high income.

  • Due to the aggregation of these different characteristics it is obvious that the user has a high income. The advertising is therefore delivered to this user.

Targeting for the whole inventory

Targeting for the whole inventory

Particularly in the online audio sector, much listener consumption takes place on devices or through software in which no cookie can be placed.The ability to target without cookies enables targeting for the entire inventory, and thus a significantly larger amount of ad impressions is available for sales.

GDPR compliant

GDPR compliant

The targeting does completely work without personal data, since other data characteristics such as a user’s taste of music are used to link data points. As such, our technology fulfills all GDPR requirements and is future-proof for a world of 3rd party cookies.

Are you interested in the possibilities of targeting without cookies?

GET IN CONTACT