AllMediaDesk’s technology enables targeted advertising campaigns which address individual users. Various elements are combined to create a spot crafted for the user or the situation exactly. The individual approach guarantees maximum relevance of the creative.
Our software is capable of assembling the finished advertising material from pre-produced elements in real-time. Due to this automation, even in cases where numerous combination possibilities lead to several thousand different ads, these can be produced at low costs.
As a betting provider, bwin used the German Bundesliga season to draw attention to its offer. The right spot was put together in real-time from pre-produced elements, which, depending on where it was broadcast, advertised the next match of the local soccer club with the current odds. In total, several thousand spots were produced in real-time throughout the campaign.