AllMediaDesk’s technology supports the planning and buying of cross-media campaigns across the boundaries of traditional and digital media. By merging all data into one tool, a campaign can be optimized across media channels. This can also take into account user-defined weights so that an audiovisual impact in TV is more valuable than an impact in radio or online audio which is just audio.
By placing a greater number of spots or advertisements on only one media type, there is a point where the campaign reaches the same audience over and over again without significant increasing the net reach. A mix of different media types will increase the number of people reached from the target group. The technology from AllMediaDesk tells you exactly the best mix between different media types to achieve optimal results.
In order to maximize the reach of cross-media campaigns, AllMediaDesk offers to target users online who have not yet been reached via traditional linear media, through our data marketplace. For this purpose, our research partners provide special data segments for targeting.
Together with the largest network-independent media agency in Germany, we developed an approach that recommends the optimal proportion of online audio to include alongside broadcast radio to make a cross-media campaign, depending on overall budget and target group.