Since there are no means of tracking interactions with advertisements in offline media as exist for online ads, it is often difficult for traditional media to provide immediate proof of effectiveness. AllMediaDesk has developed comprehensive analytical methods to trace the correlation between broadcasting a spot in linear media and its effect for the advertiser.
AllMediaDesk's specially developed artificial intelligence is able to take into account the measurable impact of specific media channels and specific placements on variables like store/web traffic or sales figures during a campaign. This means you do not have to rely on media KPIs derived from reach studies alone, but you can optimize your campaign based on the goal of driving maximum traffic to your business for example.
AllMediaDesk’s software allows campaigns to be rescheduled directly and during the campaign period in order to react immediately and ensure the best performance.
As a mattress manufacturer that primarily sells its products online, it is important for Emma to have immediate, measurable data on the impact of its campaigns on sales. AllMediaDesk implemented a performance campaign on linear radio for the customer, which increased sales by 11%.