Thanks to the link between AllMediaDesk's innovative scheduling solution and the DSP, booking commercials will no longer require any lead time in the future. This lays the foundation for booking or exchanging commercials shortly before broadcast, based on real-time data.
Traditional TV and radio stations still have an immense reach, but targeting options have thus far been very limited in comparison to online media. AllMediaDesk's technology gives access to a broad range of data options through a data marketplace, enabling linear TV and radio campaigns to be delivered even more efficiently.
In addition to linear media, the software solution also supports non-linear distribution paths and can create an optimal mix of both media types in one campaign. In the digital sector, the option to deliver advertising to an individual user provides a wider segment of data for targeting.
Apollo-Optik is one of the largest optician chains in Germany with almost 900 branches. Together with AllMediaDesk, the optician implemented the first programmatic campaign on classical radio in Europe. Buying glasses requires a certain amount of consulting time, so in order to get the most out of its sales staff Apollo opted for a programmatic delivery of its radio campaign. AllMediaDesk received the current number of visitors in a store from data transferred from light barriers at the entrance. If a store was below foot traffic expectations by noon, spots were immediately booked for the same day at the local radio station in order to increase store traffic.READ CASE STUDY