The software supports the user through the entire planning process so that an optimal media plan can be created even without specific know-how regarding the individual media channels.
AllMediaDesk’s tool offers the option of creating media plans automatically using an artificial intelligence developed exclusively in-house. It is trained to quickly and efficiently generate a media plan that best achieves the set goals, such as maximum reach or GRP. In comparison to manual planning, 95% of time spent can be saved on average!
By analyzing thousands of planning options in seconds, AllMediaDesk's artificial intelligence finds an optimal plan. In a direct comparison to manual plans created by planning experts, the software delivered 11% better results based on the performance values of the campaign.
As a future-oriented agency, DCMN introduced the innovative planning software from AllMediaDesk years ago. The tool supports the media agency in achieving the challenging media goals of their advertisers demanding performance-driven campaigns.