Ad Formats in CTV
& Streaming / Tech Specs

Connected TV (CTV) is transforming how brands engage with audiences. As more viewers shift from traditional TV to streaming, advertisers are turning to CTV ad formats to stay relevant and drive impact across the big screen.

At AllMediaDesk, we make it easy to book Connected TV and streaming ads through our self-service platform. Whether you're running brand awareness campaigns or launching a product, our platform helps you get your ads live on top streaming platforms quickly and efficiently.

The Most Effective Connected TV Ad Formats

Understanding CTV ad formats and aligning them with IAB connected TV standards is the key to campaign success. Here's what you need to know:

In-Stream Video Ads

These are the most common format for CTV advertising. Your video ad appears before, during, or after premium streaming content. Formats include:

Pre-roll ads:

Shown before content starts

Mid-roll ads:

Integrated within content

Post-roll ads:

Played after the content ends

These placements follow standard CTV ad specs and typically come in 15-, 30-, or 60-second durations. They are ideal for storytelling, product introductions, or brand messaging.

TV Banner Ads & Billboard Ads

TV banner advertising places static or animated banners directly on smart TV home screens or within app environments. These TV billboard ads provide high visibility as users browse for content making them perfect for upper-funnel exposure and brand awareness.

These ad placements provide strong visibility on the TV screen and are often more cost-effective than traditional video ads.