101: Advertising on
Streaming Services
& CTV

From Linear TV to Addressable TV: A New Era of Advertising

For decades, television advertising followed a simple model: one ad broadcast to millions of viewers at the same time, no matter who they were. This is known as linear TV. While effective for mass reach, it lacked precision. Everyone watching a show saw the same commercial, whether they were interested or not.

The growth of streaming services such as Disney+, Netflix, and Hulu, along with the rapid adoption of internet-connected TVs, has changed that. By delivering content over the internet to smart TVs and streaming devices, ads can now target specific households with tailored messages, just like digital ads on websites or social media.

This shift makes addressable TV advertising possible, where different viewers watching the same content on platforms or TV channels can see different ads based on their interests, demographics, or location. And AllMediaDesk as a booking platform makes exactly that possible.

What Is Streaming Video Advertising?

Besides ads on Connected TVs, we also offer advertisers the ability to book ads on streaming services such as Netflix, Disney+, Hulu, Peacock, Tubi, and Pluto TV.

While connected TV is defined by the device used to watch content, streaming video advertising focuses more on where the advertising is placed. In other words, it can run on well-known streaming services and around quality content regardless of the device. Streaming video ads can also play on mobile devices or computers, while CTV is limited to the TV screen.