AllMediaDesk fournit à ses partenaires de données une technologie spécialement développée pour construire une plateforme de gestion de données qui combine un grand nombre de données, elle les organise et est capables de les connecter avec les utilisateurs même sans l'utilisation de cookies.

Example: The advertisement should be delivered to users with high incomes. The software combines the data as follows:
  • User listens via iPhone
    User listens via iPhone

    Based on the available data, it is known that iPhone buyers have a higher income than Android users.

  • User lives in Beverly Hills
    User lives in Beverly Hills

    By official data, it is known that the average income in Beverly Hills is significantly higher than in the rest of the US.

    This increases the probability that the listener has a high income.

  • The user listens to a station with classical music.
    The user listens to a station with classical music.

    It is generally known from studies that users of classical music have a significantly higher income than the overall population.

    Thus again the probability increases that the listener possesses a high income.

  • Due to the aggregation of these different characteristics it is obvious that the user has a high income. The advertising is therefore delivered to this user.

Targeting for the whole inventory

Targeting for the whole inventory

Particularly in the online audio sector, much listener consumption takes place on devices or through software in which no cookie can be placed.The ability to target without cookies enables targeting for the entire inventory, and thus a significantly larger amount of ad impressions is available for sales.

GDPR compliant

GDPR compliant

The targeting does completely work without personal data, since other data characteristics such as a user’s taste of music are used to link data points. As such, our technology fulfills all GDPR requirements and is future-proof for a world of 3rd party cookies.

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