The CRM supports out-of-the-box special features such as the ability to join advertisers to groups, to agencies, and to specify special customer relations
The CRM is fully integrated with the planning and booking system so that all systems access the same database. This means that contact persons, information on leads, and forecast figures are automatically kept up to date in all systems.
AdSales supports the control of the sales team through the definition of customer goals and a call activity assistant.