Unlike most other software on the market, AllMediaDesk's software allows for the creation of flexible rules that describe how an advertising block should be optimally structured. Instead of finding manual solutions for spots that break a rule, for example due to a competition clash, the software finds suitable automatic solutions. This allows you to maximize sales opportunities by avoiding the need to turn away any campaigns, whilst you still deliver well-designed advertising blocks.
Advertising inventory is often limited and in certain months demand can exceed supply. When using our scheduling solution together with our platform for agencies and advertisers, the booking of days and times with scarce inventory can already be avoided in the planning process. Furthermore if agreed with the advertiser, AllMediaDesk's solution allows for automated rebooking of spots to better utilize the available airtime and generate more inventory for sales.
In cases where reach figures change during the course of a campaign, for example, due to daily publication of data as is common in TV, our innovative software enables campaigns to be automatically rebooked. This means targets agreed with the customer, such as a specific GRP or TRP, are achieved without the need for manual adjustment.